Science of Behavior Change
Science of Behavior Change is a research organization focused on the science of behavior change, aiming to help people understand why some healthy choices succeed while others fail. The organization studies work in the field of behavioral medicine to explore the reasons behind success and promote more effective behavior change.
Detailed Introduction
Researchers at Science of Behavior Change are investigating why it's so hard to stick to diets or exercise routines. Although the field of behavioral medicine has had some successes, the reasons behind these successes are often unclear. Understanding the reasons behind successful behavior change is key to achieving it again.
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