🙈 Filter the information: The Psychology of UX Design
Users filter out a lot of the information that they receive, even when it could be important.
| | Name| One-Liner | Category | |---|-------------------------|------------------------------------------------------------------|-------------| | 1 | 👀 Hick's Law| More options leads to harder decisions | Information | | 2 | 💼 Confirmation Bias | People look for evidence that confirms what they think| Information | | 3 | 👁 Priming| Previous stimuli influence users' decision | Information | | 4 | 🚛 Cognitive Load | Total amount of mental effort that is required to complete a task | Information | | 5 | ⚓️ Anchoring Bias | Users rely heavily on the first piece of information they see | Information | | 6 | 👉 Nudge| Subtle hints can affect users' decisions| Information | | 7 | 🍰 Progressive Disclosure | Users are less overwhelmed if they're exposed to complex features later | Information | | 8 | 🎯 Fitts's Law| Large and close elements are easier to interact with | Information | | 9 | 🐠 Attentional Bias| Users' thoughts filter what they pay attention to | Information | | 10 | 🤝 Empathy Gap | People underestimate how much emotions influence user behaviors | Information | | 11 | ⛵️ Visual Anchors| Elements used to guide users' eyes| Information | | 12 | 🌶 Von Restorff Effect | People notice items that stand out more | Information | | 13 | 🥇 Inverted Pyramid | Users prefer receiving the most important information first, followed by details | Information | | 14 | 🎖 Visual Hierarchy | The order in which people perceive what they see| Information | | 15 | 🔭 Selective Attention | People filter out things from their environment when in focus | Information | | 16 | 🕶 Banner Blindness | Users tune out the stuff they get repeatedly exposed to | Information | | 17 | 🍒 Juxtaposition | Elements that are close and similar are perceived as a single unit | Information | | 18 | 🚦 Signifiers| Elements that communicate what they will do| Information | | 19 | 🆚 Contrast | Users' attention is drawn to higher visual weights | Information | | 20 | 🚨 External Trigger | When the information on what to do next is within the prompt itself | Information | | 21 | 🕺 Decoy Effect | Create a new option that's easy to discard | Information | | 22 | 🎪 Centre-Stage Effect | People tend to choose the middle option in a set of items | Information | | 23 | 🖼 Framing| The way information is presented affects how users make decisions | Information | | 24 | 🍣 Law of Proximity | Elements close to each other are usually considered related| Information | | 25 | 🍬 Tesler's Law| If you simplify too much, you'll transfer some complexity to the users | Information | | 26 | 🧨 Spark Effect| Users are more likely to take action when the effort is small | Information | | 27 | 🥏 Feedback Loop | When users take action, feedback communicates what happened| Information | | 28 | 😻 Expectations Bias | People tend to be influenced by their own expectations| Information | | 29 | 🚆 Aesthetic-Usability Effect | People perceive designs with great aesthetics as easier to use | Information | | 30 | ✈️ Survivorship Bias| People neglect things that don't make it past a selection process | Information | | 31 | ⛰️ Interference Effect | When multiple pieces of information compete, it can hinder memory retention | Information | | 32 | 💡 Pygmalion Effect | Higher expectations lead to improved performance, while lower expectations result in poorer outcomes | Information | | 33 | ⬛️ common-fate | Users perceive elements that move in the same direction as being related or part of a group | Information | | 34 | 🔗 Uniform Connectedness | Users perceive elements that are visually connected as being more related than those that are not | Information | | 35 | 🎨 Figure-Ground | Users instinctively separate elements into the foreground (figure) and background (ground) | Information | | 36 | ➡️ Continuation | Users follow lines or patterns naturally, assuming they continue in a consistent direction | Information | | 37 | 🛤️ Desire Line | Users tend to follow the path of least resistance or the route that naturally aligns with their goals | Information |
