Neuroscience Marketing is home of Roger Dooley's Neuromarketing blog - discussing neuroscience, persuasion, influence, behavior science, and more.
Why is the scientific study of happiness important? In short, because most people believe that happiness is meaningful, desirable, and an important, worthy goal, because happiness is one of the most salient and significant dimensions of human experience and emotional life, because happiness yields numerous rewards for the individual, and because it makes for a better, healthier, stronger society. Along these lines, Sonja Lyubomirsky current research addresses three critical questions: 1) What makes people happy?; 2) Is happiness a good thing?; and 3) How and why can people learn to lead happier and more flourishing lives?
Dr. Laurie Santos is a Yale professor, scientist, and podcast host known for her work on happiness and well-being. Dr.Laurie Santos offers courses and resources on positive psychology and well-being to help individuals improve their mental health and happiness.
Dr. Todd Kashdan is a leading expert on the psychology of well-being, curiosity, mental flexibility, and social relationships.